Open to senior roles & selected projects

Product design with the eye of a designer and the hand of an operator.

I help teams turn ideas into shipped products — brand, web, and AI-driven workflows. Working with startups and small-to-mid-sized businesses, in Berlin and beyond.

Three decades of designing things — from graffiti and signage to product design and AI-driven workflows. Built for teams that ship, not for portfolios that polish.

A non-linear path through design.

A non-linear path through design.

I started early — graffiti and illustrations as a teenager, an electrician's apprenticeship, then my own agency at twenty. For almost a decade I designed brand, signage and merchandise for small businesses, breweries and craftspeople, with clients like Carlsberg, Fritz-Kola and Fever-Tree. As an IHK-certified trainer, I also trained five apprentices in media design.

Born in Berlin, I moved into the city's tech scene in 2014. Three co-founder roles — including HelloCare (ProSiebenSat1 Accelerator) — followed by work as the first designer at Smunch (Techstars cohort, later acquired by Delivery Hero) and product design at Shyftplan. Since 2023 I've also been volunteering with the Service Design Global Conference.

Today I work in Figma and Claude in parallel, build interactive twins alongside engineering teams, and help small and mid-sized businesses put AI to real use — rebuilding my own workflow along the way.

I started early — graffiti and illustrations as a teenager, an electrician's apprenticeship, then my own agency at twenty. For almost a decade I designed brand, signage and merchandise for small businesses, breweries and craftspeople, with clients like Carlsberg, Fritz-Kola and Fever-Tree. As an IHK-certified trainer, I also trained five apprentices in media design.

Born in Berlin, I moved into the city's tech scene in 2014. Three co-founder roles — including HelloCare (ProSiebenSat1 Accelerator) — followed by work as the first designer at Smunch (Techstars cohort, later acquired by Delivery Hero) and product design at Shyftplan. Since 2023 I've also been volunteering with the Service Design Global Conference.

Today I work in Figma and Claude in parallel, build interactive twins alongside engineering teams, and help small and mid-sized businesses put AI to real use — rebuilding my own workflow along the way.

What I do

What I do

What I do

I design digital products that work for people — and make sense for the business.

I design digital products that work for people — and make sense for the business.

01

Brand & Web

Identity, websites and digital surfaces that earn trust and convert. From positioning and naming to live site — built in Framer, structured to last.

Brand Strategy

Identity

Website

Framer

01

Brand & Web

Identity, websites and digital surfaces that earn trust and convert. From positioning and naming to live site — built in Framer, structured to last.

Brand Strategy

Identity

Website

Framer

01

Brand & Web

Identity, websites and digital surfaces that earn trust and convert. From positioning and naming to live site — built in Framer, structured to last.

Brand Strategy

Identity

Website

Framer

02

AI-Integrated Product Design

Product UI, design systems and workflows where AI is part of the build, not a sticker. Working prototypes in Claude, design systems in Figma, real handoff to engineering.

Product Design

Design Systems

AI Workflows

Prototyping

02

AI-Integrated Product Design

Product UI, design systems and workflows where AI is part of the build, not a sticker. Working prototypes in Claude, design systems in Figma, real handoff to engineering.

Product Design

Design Systems

AI Workflows

Prototyping

02

AI-Integrated Product Design

Product UI, design systems and workflows where AI is part of the build, not a sticker. Working prototypes in Claude, design systems in Figma, real handoff to engineering.

Product Design

Design Systems

AI Workflows

Prototyping

03

Automation for Small Teams

Lean process automation that removes manual work — connecting tools like Notion, Slack, Gmail and CRMs with n8n, Zapier or Claude. For teams who want to ship, not configure.

n8n

Zapier

Claude

Notion

Process Design

03

Automation for Small Teams

Lean process automation that removes manual work — connecting tools like Notion, Slack, Gmail and CRMs with n8n, Zapier or Claude. For teams who want to ship, not configure.

n8n

Zapier

Claude

Notion

Process Design

03

Automation for Small Teams

Lean process automation that removes manual work — connecting tools like Notion, Slack, Gmail and CRMs with n8n, Zapier or Claude. For teams who want to ship, not configure.

n8n

Zapier

Claude

Notion

Process Design

Let's talk

Whether you're hiring, scoping a project, or just want to compare notes on design and AI — drop a message, or book a quick call. I usually reply within a working day.

Prefer a call? Pick a slot — 15 min. usually enough to figure out if and how we should work together.

No AI was harmed in the making of this website.

©

2026

Marco Sebald. All right reserved

No AI was harmed in the making of this website.

©

2026

Marco Sebald. All right reserved

No AI was harmed in the making of this website.

©

2026

Marco Sebald. All right reserved